MARKETING DIRECTION
The Everly Wedding Venue | 2026
A wedding venue with a great product and an online presence that wasn't reflecting it’s potential. We built a consistent content strategy with brand clarity, social media management, campaign creation, and onsite content shoots. The result: stronger booking inquiries and growing industry recognition in a competitive market. By our second month we jumped from 1,000 views to 20K organic views.
CROSS PLATFORM CAMPAIGNS
S2 Conference 2020 - 2024
A nationwide conference needed content that traveled across platforms, across the country, and across an entire year. I directed email campaigns, managed the website, built the social strategy, and created real-time campaign content. On the ground, I led a team of social media storytellers, organized onsite interviews with speakers, and helped craft key creative moments for the conference itself. I also taught a breakout session on social media ministry in both Arizona and Indiana. All of it built toward one consistent voice for a movement that lives online as much as it does in a room.
Nationwide Year Round Conference Content
SOCIAL MEDIA CAMPAIGNS
Easter Campaign at Cornerstone Church 2021-2024
Easter at Cornerstone wasn't just another church service with pastel graphics. We gave the Easter Bunny a skateboard (see here). The iconic "Skateboarding Bunny" became a multi-year mascot that captured attention in a crowded feed and actually made people stop and look twice. Behind the creative, I led a full-scale campaign spanning social media, email, website, internal database integration for user experience, volunteer coordination, external partnerships, and paid ads. The result was Cornerstone's largest Easter attendance, a 1,000-person increase each year of the bunny.
Remember overpriced eggs spring 2024? The Easter bunny did too. See here.
Phoenix Youth Con 2021-2023
Through real-time content capture, same-day posting, and a coverage strategy built to create FOMO, we kept the Instagram feed electric from the first session to the last. The room was full of energy. We made sure the internet knew it. Leading up to this event, I also project-managed the behind-the-scenes, built up student teams to take ownership of their own social presence, and ran targeted campaigns to parents at our church and youth pastors at churches across the valley.
